Ad creative that moves
You stop scrolling when something moves.
Your customers scroll the same way. I make fifteen finished adverts at a time, every one of them a moving clip for Reels, Stories and TikTok, plus a still of each, at a fixed price you know before you start.
- 15 moving clips.
- One for every advert, in vertical, portrait and square. The vertical one fits Reels, Stories and TikTok.
- 45 stills.
- The same fifteen adverts in the three sizes you upload.
- 5 business days
- for Type, from the day I confirm I have your files.
What comes back.
These films are for brands I made up, so you can see the work without anyone else's name on it. They're made with the same tools your batch goes through.
Second Rail is a made-up shop too, built to show you the process. Nobody commissioned it. Your batch runs through the same steps with your own logo, colours and words.
In every tier
Fifteen adverts, twice.
Three ideas, five adverts inside each. That's fifteen adverts. Every one comes back as a still in the three sizes, and as a moving clip in the three formats Reels, Stories and the feed use. Forty-five stills and fifteen clips, each ready to upload as it is.
| Size | Pixels | Where it goes |
|---|---|---|
| Square | 1080 x 1080 | Instagram and Facebook feed |
| Story | 1080 x 1920 | Instagram and Facebook stories, Reels covers |
| Link | 1200 x 628 | Facebook link ads, display |
| Format | Shape | Where it goes |
|---|---|---|
| Vertical | 9:16 | Reels and Stories |
| Portrait | 4:5 | the feed, where it takes the most room |
| Square | 1:1 | the feed and anywhere else |
Every advert carries a headline and a button line, and I write both from the angles you want tested. The five inside one idea change the angle, the wording and the layout, not just the colour. The moving clip of each advert uses the same words, so what you test in stills you can test in motion the same week.
The kinds of motion I make.
Every tier starts from moving type: your headline and your button line set in your type and colours, moving on a beat. A headline stacking and settling into place, or a line appearing word by word as if it's being said.
None of it is stock footage and none of it is a photograph being pushed around. It's words, made in code. When you want your product or your place itself on screen, that's what the next two tiers are for.
Line drawing (Drawn and Built). Your place, drawn while you watch. Construction lines first, then the building, the route or the landmark your customers would know, then the labels lettering in. Or your product, drawn apart piece by piece and put back together, or set out as a run of patent-style sheets. The symbols in it are drawn for you, and you approve the list of what gets drawn before I draw it. In Drawn and Built, one of your ideas is told this way: each of its five adverts is a drawing building on screen, with the headline lettered into the sheet. For a product, that idea's adverts stay in moving type and the drawn look is its two films.
Code-built scene (Built). A moving picture written entirely in code, not filmed and not photographed. It can be built from something true of you, like a beam of light tracing your name or the night sky over your street on a night you choose, or it can be abstract, like sound made visible or a pattern growing. In Built it carries one of your ideas, moving under each of its five adverts. It's the most work of the three, and the most yours.
Logo animation (any tier, +R1,500). Your logo built as a real 3D object and animated, with a flat 2D version of the same idea.
Every clip in your tier comes with its own sound, made for that clip. The fifteen advert clips each come in vertical 9:16, portrait 4:5 and square, whether they move in type, in drawing or over a code-built scene, and so do the drawn films of a place and the scene's own film. A drawn product story comes in vertical.
Tiers
Every tier moves. The price rises with how many looks your ideas get.
Every tier is fifteen adverts from your three ideas, in stills and in motion. What changes is how many looks they come in: moving type, a drawing, or a scene built in code.
Type
R10,000
- The 45 stills
- Fifteen moving clips, one for every advert, each in three formats
- All in moving type, animated in at least two different styles
- Every clip comes with its own sound
- Ready in 5 business days from the day I confirm I have your files
The place to start, and the one that repeats monthly.
Want the drawings later? Tell me within 30 days of getting your adverts, and what you paid for Type counts towards Drawn, so you only pay the difference. You keep the moving-type adverts you already have. This doesn't apply to the founding price.
Drawn
R16,000
- Your three ideas in two looks
- Two ideas in moving type, each moving its own way
- One idea told in drawing: its five adverts become a drawing that builds on screen, line by line, in place of their moving-type versions
- Two longer drawn films of your product or your place, from symbols drawn for you
- Ready in 7 business days
The step up: one of your ideas drawn, not just your words moving.
For a product, that idea's adverts stay in moving type and the drawn look is its two films.
Built
R24,000
- Your three ideas in three looks
- One idea in moving type, and one told in drawing, as in Drawn
- One idea carried by a scene made entirely in code, moving under its five adverts in place of their moving-type versions, from something true of you: a beam of light tracing your name, the night sky over your street, light moving across your space through a day, or an abstract scene like sound made visible
- The scene's own film
- One extra round of changes
- Ready in 10 business days
The step up: each of your ideas in its own world.
A logo animation can be added to any tier for +R1,500. I take 5 batches a month.
Tell me which tierWhat's in, and what isn't.
In every tier
- One kickoff call, 30 minutes, to go through your brand and the three angles you want tested
- Three ideas built from your brand: your colours, your type, your logo, your product
- Five adverts inside each idea, as stills in three sizes and as a moving clip in three formats
- The words on every advert. I write the headline and the button line on all fifteen, and the clips use the same words. Working out your overall positioning, what your business should say in the first place, is its own piece of work and isn't part of this. If you want a hand with it, say so on the call.
- One revision round after you've seen everything, stills and clips together
- One page with every file and clip on it, so you can pick winners fast
- Delivery to a shared folder, sorted by idea and size, with a contents list
- A month's posting plan with the batch: 28 days of which advert to post where, and on which day, worked out from six quick questions on the kickoff call. The days are a starting point, and you can move them.
- You own the output outright and can use it anywhere, forever
Not in any tier
Named plainly so there's no surprise later.
- Running your ads. I don't run, buy or optimise your media. You upload and run.
- Photography, filming or shoots. I work from what you already have. The picture in every moving clip is made in code, not filmed.
- A voice-over. Every clip in your tier comes with its own sound, made for that clip, but a spoken voice isn't part of any tier.
- Landing pages, funnels, email, CRM. Not part of a tier. Some of it is further down, quoted separately.
- Any promise about results. I make the adverts. What people do with them isn't something I can promise, and I'm not going to guess a number for you.
Already have photos, footage or audio of your own? I can work from those too: lift your product cleanly off its background, trim the pauses out of talking footage, put the spoken words on screen, and even out the sound. What you send needs to be yours to use.
Add-on, optional. Add a logo animation, +R1,500, on any tier. I take your logo file, build it as a real 3D object, light it and animate it, then cut a flat 2D version of the same idea. Six seconds, square, ready to open and close your clips. Send a vector file and it ships with the batch.
Six steps, and you're busy for two of them.
- Kickoff call, 30 minutes. You show me your brand and the angles you want tested, and I write the words from there.
- You send your files. I confirm within 1 business day that I have everything I need, and that confirmation starts the clock.
- I build the stills and the clips. Within 2 business days you'll get an early look at the first moving advert, so you can tell me early if the look is off. You don't have to reply; the work carries on either way.
- You review one page with every still and clip on it and mark what you like.
- One revision round on what you marked.
- Final delivery to the shared folder.
The founding price, and carrying on monthly.
Type is R10,000. There's a founding price of R5,000 on Type, open to the first three clients only, and it closes when the third one is in. You get the same work either way, all fifteen clips included. It's lower because you agree to be the first named example:
- a case study with your business named in it, which you read and approve before it goes anywhere;
- a before and after that's a fair comparison;
- 20 minutes at the end to tell me how it went;
- and a signed testimonial in your own words, which doesn't have to be a good one.
The piece will say you got the founding price. If I want to run any of it as a paid ad, or show a person's face, I ask you for that separately. If you'd rather stay private, pay the normal price and nothing changes about what you get.
R15,000 a month, provisional.
Type again, every month: fifteen fresh adverts as stills and as moving clips. The price is provisional until your first batch is done, and if it changes you hear it from me before you sign anything.
R1,500 a clip.
On a monthly, a clip on a new idea, with its own words, its own timing and its own sound. The fifteen that come with every batch are the moving versions of that batch's adverts.
R500 a month to pause.
Nothing is produced in a paused month, and you can restart whenever you want a batch again.
None of these is a condition of your first batch.
The terms, before you ask.
The four things a finance team wants in writing. They're the same for every client and they're settled before you're quoted, not improvised on the call.
Payment
50 percent up front, 50 percent on delivery.
Each invoice is for half of your agreed total. You get a numbered invoice for each half with the bank details, the account name and the reference to use, so your banking app shows you exactly who you're paying before you authorise it. Payment is a normal EFT. Work starts once the deposit reflects. There's no third invoice and no surprise line at the end.
Turnaround
5 business days for Type, 7 for Drawn, 10 for Built.
Clocked from the day I confirm I have everything I need, not from the day you pay. I send that confirmation within 1 business day of receiving your files.
Revisions
One round, and a guide rather than a cap.
As a guide, a round covers up to 15 files and lands within 3 days. If your notes run past that, I'll tell you before I start, and I won't charge you extra for it.
If it isn't right, there's a way out, and it's written down
Seven days to say so. Half back, and nothing I made goes out.
Tell me within 7 days of delivery that none of the three ideas work, and half of everything you've paid comes back. The full-size files only go out once that window closes and the balance is paid, so if you walk away, nothing I made ends up running. If you'd rather have your files sooner, pay your balance once you've seen the preview. That ends the 7 day refund window and your final files follow the payment.
One person. Me.
I'm Keegan, a video editor and filmmaker in Johannesburg. Kempizo is my own business, and I do the work myself. There's no team, no account manager, and nobody you get handed to. A real person. Me. I read every reply, and my name is on the work.
What if it goes wrong
Before you pay anything, you get the scope in writing: what's in your tier, what isn't, and what I need from you. If what lands doesn't match that page, it's on me and I fix it.
What I won't do is pretend. There are no testimonials on this page, no case studies and no results to quote, because I haven't run this for a client in your line of work yet. When there are real ones, they'll be here. Until then you're buying on what you can see, not on a number I made up.
Quoted with your batch, if you want it.
- I build landing pages for a campaign.
- I build a form that asks the right questions and records consent.
- I audit your site, accessibility, search and sending domain, with your consent, and write it up for you to keep.
These are priced for the job, not off a list. Tell me which ones you want and I'll quote them with your batch.
Tell me what you want tested.
Nothing is owed before you've said yes on a call and seen the scope in writing. Five boxes, about a minute. I read every one myself, and the next step is a call, not a form.
Tell me the one line about your business you'd most like to see moving, and I'll make it into a moving advert before we speak, before you've paid anything. If I can't fit it in first, I'll say so.
Tell me what you sellPrefer email? Write to hello@kempizostudio.com and tell me what you sell. That's enough to start.